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Live Below the Line, National Campaign

In 2017 I was Creative Director of Oaktree’s largest national fundraising campaign, Live Below the Line.

I led a team of nine graphic designers and videographers to deliver visual content and strategy for the campaign. Highlights in this role included new branding and identity, building a new website and mobile experience, social media strategy and delivery, digital and print advertising, and project managing the production of video content reaching over 30, 000 people.

Together we raised over $700, 000.